Flipping Houses Question from Lisa: Why do investors always paint all the walls white?

Answer from Jeanette:

Real Estaste investors follow a "blow 'n go" quick-money formula. It's faster to spray paint everything with cheap white flat paint. The houses look clean and bright.

However, you can also buy paint (for less than the flat five gallen white paint) at Habitat for Humanity's thrift store. We buy oops paint and mix colors ourselves that attract our target buyers.

I hate white walls! Most people don't look great with white backgrounds. White looks clean and bright, but it doesn't make you feel happy, warm, or rich. In fact, most artwork looks better on color.

When preparing a home for sale, boring white doesn't make the home stand out in the buyer's mind. Buyers want more than clean and bright. Buyers want to impress their friends with spectacular! Use color and sell for top dollar.

Jeanette Fisher
Design Psychology
Joy to the Home
Homes for glorious living and top-dollar sales
Free eBooks: "Design Psychology for Selling Houses" and "What Is Design Psychology?"